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For more than 50 years, Panasonic has delighted American consumers with innovations for home and business. Established in New York City in 1959, Panasonic Corporation of North America was known as Matsushita Electric Corporation of America until 2005 when its company name was changed to strengthen its connection to the brand and the consumer. Throughout its history, Panasonic has made understanding how its products can impact people's lives a core focus for product development and refinement. "Ideas For Life" is a reflection of that commitment and a guiding force for what can be expected from Panasonic in the future.